The competitive environment of Starbucks: Porter’s five forces

Author: Anne-Laure N.

To understand how Starbucks has become not only the leader in coffee, but also a strong and recognized brand, it is necessary to understand its strategy with its competitors. Both domestic as Tully's Coffee, Gloria Jean's, Caribou Coffee and international competitors such as Dunkin Donuts and McDonald's, always require Starbucks to evolve, differentiate and grow.

Let us study the Porter model to better analyze the strategy of the brand. This model aims to identify the forces in the competitive environment and their intensities, to adapt its strategy to gain competitive advantage and well, to make a profit above the industry average.